iResearch has been in business since 1987. In 1998, we became a pioneer in online marketing research methodologies. While we remain “methodology-neutral” (believing that objectives, timeframe, and your needs should determine the correct methodology), we have used online techniques to help many clients achieve their goals quickly, affordably, and successfully. Contact us today to find out how you can use our years of experience in implementing online and traditional research methods to your advantage.
Whether you're conducting a phone, paper or online survey, iResearch can help you develop, launch and conduct a survey to achieve your objectives. Our roots stem from traditional research and have been the basis of our innovations with online research methodologies. We can help you determine which one methodology or combination of methodologies would be ideal for your project.
Online Focus Groups
iResearch has been conducting and training others to do traditional face-to-face focus groups since 1987. In 1998, we were one of the first pioneers of online focus groups. Since then we have been learning, innovating and improving the art of conducting online focus groups. We've custom designed and developed our own online focus group facility from the ground up to help many clients achieve their research goals.
Your Research Partner
iResearch strives to be your research partner to ensure you achieve your research objectives. Our experienced team can help you from beginning to end with research design to analysis to recommendations, or you can hire us to help with only the pieces you need help with. Either way we will give you honest feedback and guide you through the process. Our goal is ensure your research efforts are successful.
As marketing researchers we have a number of methods and techniques at our disposal, each with its own advantages and disadvantages. Perhaps our most important role is to assess your situation and recommend a method that best meets your objectives, budget, and timeframe.
Companies regularly use focus groups to gain customer insights, test product concepts, investigate buying processes, and evaluate advertising concepts, websites, and media choices. Online focus groups are often considered just because they are cost effective and are not bound geographically. In some situations, online focus groups can be the preferred methodological choice as well.
i Need help with
- Employee Surveys
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- Advertising Company Ad Awareness
- Product Positioning Strategy
- Brand and Image Management Assessments
- Awareness and Behavior Study
- New Product Development Research
- Market Customer Profiling Analysis
- Market Segmentation Studies
- Market Share Analysis Consultant
- Panel Recruitment and Tracking Studies
- Consumer Intercept Studies