Archive for May, 2010

Companies regularly use focus groups to gain customer insights, test product concepts, investigate buying processes, and evaluate advertising concepts, websites, and media choices.  Online focus groups are often considered just because they are cost effective.  In fact, they can be the preferred methodological choice as well.
Following is a list of 10 reasons to consider online [...]

Market research is universally considered to be important, but many make common mistakes.  Here’s a quick checklist of common pitfalls to avoid.

No Purpose: A lot of market research asks the wrong questions.  Companies often follow a standard template and ask generalized questions.  Instead, clearly articulate your Guiding Research [...]

A new white paper from Survey Sampling International (SSI) has found that long online surveys lead to less engaged survey takers.  But according to Market Tools, which has published its own analysis of the factors affecting respondent engagement, the reality is less clear-cut.
SSI compared a 20-minute survey to a shorter version to test for fatigue [...]