Archive for the Advertising Research Category

Companies regularly use focus groups to gain customer insights, test product concepts, investigate buying processes, and evaluate advertising concepts, websites, and media choices.  Online focus groups are often considered just because they are cost effective.  In fact, they can be the preferred methodological choice as well.
Following is a list of 10 reasons to consider online [...]

Doing online moderation is somewhat different from moderating traditional groups. Here are 14 tips:
1. Recruit well. Just as with traditional groups, you’ll need to over-recruit to account for no-shows, and you’ll need to compensate participants at the same level as with traditional groups.
2. Prepare your moderator’s guide thoroughly and know it well. You’ll be [...]